Illustration for ORFGEN, an advertising agency in Essen, Germany.
My task was to capture the special attributes of the agency's location: Those of the region « the Ruhrpott » (Ruhr area)! With the city of Essen and Orfgen as its centre.
For those who don't know this region yet: The Ruhr area is known as the "navel" of the steel and coal industry in Germany (ThyssenKrupp), which is reflected in its cultural monuments: Zeche Zollverein, Landschaftspark Duisburg, Gasometer...
At the same time, this region is very green, with many rivers, forests and lakes, and offers numerous opportunities for excursions (as well as nature reserves).
As probably THE most densely populated region in the country, the A40 motorway is almost famous for its daily traffic jam phenomenon. Football (FC Schalke 04, Borussia Dortmund, Vfl
Bochum...), currywurst and beer are also at home here. And, of course, the unmistakable " Ruhrpott slang ", which you can admire here in the speech bubbles.
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